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But are these new channels and know-how platforms helping marketers increase general performance? And what difficulties are marketers going through when investigating and adopting new marketing technology?
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Delegates also felt that most marketers lack the skills to mix data from numerous sources and ‘mine’ it to gain insights.
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To aid deal with the too much to handle amount of consumer help requests, many delegates claimed that they're hoping AI chatbots. Chatbots are a comparatively new marketing technological know-how which displays shopper queries on social media marketing and messaging applications and makes an attempt to offer valuable replies.
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